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jayjay jouissance 
conceptualist novellas 


JayJay is “the funny and lovable person in the room everyone can’t help 
but adore”. Its initialized form “JJ” means “Just Joking”. It is also a 
pseudonym for the modernist writer James Joyce. The JayJay Jouissance 
Series is composed of several conceptualist novellas, each taking on 
an image from an episode in Joyce’s Ulysses for its title – there’s “Circe”, 
“Cyclops”, “Penelope”, “Proteus”, “Lestrygonians”, and “Lotus Eaters”. 
For Jacques Lacan, “jouissance” is not mere “enjoyment”, but rather 
“painful pleasure”. This book has its text written on texture, the visual 
or implied texture of one empty page after another. It is an invitation 
to fill in the blanks. 
























































Each JayJay Jouissance conceptualist novella is a thread-sewn hardback, comprising 214 blank pages for your fabulous journaling. Choose any title from the Joycean six-pack.   

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